THEME

Pick a topic you really like or that you understand well. Then, check to see if there are other podcasts about the same topic. Remember: if there are a lot of podcasts about the same theme, it’ll be more difficult to reach listeners. So, it’s very important that your podcast be original. Finally, you must give your podcast a name. Choose one that suggests what it is about.

FORMAT

It’s the type of podcast: solo (or with co-hosts), interview, storytelling, group discussion, etc. Think about how the content will be arranged: Will there be a general segment (a podcast about entertainment, for example) or a specific segment (a podcast about movies, for example)? Will there be music? Will there be an explanatory introduction? Will there be more than one topic per show?

LENGTH

It depends on the content. Can you explore everything in 5 minutes, 15 minutes, or will it take about an hour? Try to be consistent in respecting the length for each episode. It is important for two reasons: 1. it lets listeners know how much time they will have to invest; 2. it helps you decide how much content you want to include in each episode.

FREQUENCY

How often should you launch a new episode? Consider how long it takes to produce an episode (a 15-minute podcast will take at least 2 hours to research, script, record, edit and post) and then decide on its frequency. Once you make up your mind, stick to it. When you have followers, your podcast becomes part of their routine.

Publishing Director: Sandra Possas

Multiplatform Editorial Manager: Adriana Pedro de Almeida

Multiplatform Design Coordinator: Raquel Buim

Content: Mauricio Shiroma

Multiplatform Content Editor: Ana Paula Campos

Proofreaders: Flora Manzione, Rodney Daniel Cameron

Multiplatform Designer: Daniela Carrete

Multiplatform Assistant Designer: Karina de Sá

Programming: CPCi Produtora Digital

Educational Portal Content Editor: Sheila Rizzi

Every effort has been made to trace the holders of copyright, but if any omissions
can be rectified, the publishers will be pleased to make the necessary arrangements.

Richmond

Editora Moderna Ltda.

Rua Padre Adelino, 758 — Belenzinho

São Paulo — SP — Brasil — CEP 03303-904

Central de atendimento ao usuário: 0800 771 8181

www.richmond.com.br

2018