When we think of CREATIVITY, we usually imagine a light bulb, which represents a great idea. In practice, this is basically what our
brain does.

The word “creativity” comes from the verb “to create”, which means “to generate something from nothing”. In other words, creativity is about having an IDEA and producing it!

EUREKA! Having an idea is a moment of enlightenment. A real snap that takes you out of inertia and makes you see how to do or create something.

A creative idea is the way to get to this “something” that no one has yet thought of: something original!

The idea may come easily. However, the process that turns it into something new and interesting demands hard work.

You will make many mistakes until you get it right! You will need patience, dedication and hard work to achieve the result you want.

Recording a video is about deciding what your viewer will watch. Before writing the script, you need to make some decisions. You need to have a clear idea of what you really want to show in order to facilitate the writing process. To do so, answer the following questions:

What do you want to do? Tell a real or fictional story, report something, do some stand-up comedy, show someone’s routine, give an opinion, make a video clip...

What do you want to cause? Make the viewer laugh, cry, reflect, question, change their mind...

How long can the video be? The video can be short and frenetic, long and calm, etc. The length and the rhythm help create different sensations within the viewer.

Who is your target audience? Your audience includes everybody who is going to watch the video. You can classify them by gender, age, group of interest or a combination of these elements.

What is the video about? Summarize the theme of the video in two lines, adjusting your first idea based on the definitions of the goal, impact and target.

What genre is it? Comedy, drama, action, adventure, romance, fantasy, thriller, sci-fi...

What type is it? Personal vlog, documentary, fiction, animation, video clip, stand-up, interview, debate, tutorial, gameplay...

The screenplay, or script, is the written version of the video. Here you have to describe everything that will be seen and heard by the viewers. Each screenplay varies depending on the type of video produced, so there is no pattern or rule. For example, a fiction script should present the description of the scenarios, characters, actions and dialogues. The script of a vlog with a personal testimony should describe the scene or setting, the angle of the person that will be shown and the spoken text or the guidelines.

Overall, making a video is like telling a story. So, for this story to catch your audience’s interest, the plot has to be engaging and exciting. For that, screenplays usually follow a story curve, also called “storytelling”. Regardless of the genre or type of the video, creating your script with the elements of the story curve in mind may be the key to catch the viewers’ attention.

A story is usually based on the trajectory of someone referred to as the main character. The story of this character takes place in a setting. The story exists to show something crucial that happened to the character, which we call an inciting incident. The story exists because of the inciting incident, showing the character’s struggle to generate new situations or thoughts. Then it reaches the highest point of the story, that is, the climax, which is the moment of greatest tension in the narrative. Finally, there is the resolution, or conclusion of the story.